CUSTOM DIGITAL VECTOR & WALL MAPS

Co-Creator of Desktop Mapping with Apple & Adobe in 1988 ...
We’re even cooler now.

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About

THE PEOPLE YOU’RE LIKELY TO BUMP INTO

Jolan Falk

Jolan Falk

Founder & Director of Custom Maps

How do you pronounce Jolan? It’s [Joe-Lon]. She was named after her dad’s college girlfriend. Jolan’s mom really liked the name and thought it would be fun to give her daughter a name that was impossible to remember or pronounce.

Jolan was the kid in the backseat of the car telling her dad, “Pull over! I need a map—I don’t know this place.” (Her dad usually didn’t.) Within two years of graduating from the University of Minnesota, she had pitched the concept of “Desktop Mapping” to Apple and Adobe while working a GIS night-job in Tampa.

In 1988 Adobe Illustrator™ had just one layer, and Jolan created the first geo-referenced world map, for the retail mass-market, on a Mac. She then trained corporate Apple and Adobe sales managers in the method, that they promoted to the publishing and media industries, and corporate art departments. When the New York Times, ABC News and National Geographic became first adopters, Creative Force rapidly developed into a preeminent digital custom map and consulting company.

One of her proudest moments was receiving the notification that Creative Force had been chosen to create the only official map to navigate New Yorkers back to the Financial District to reopen the Stock Market after the 9/11 attacks. Her second proudest moment is current and ongoing: Apple & Tech Geeks Are Finally Cool!

Jolan’s love of people is contagious, and on every occasion she can, she takes the phone calls of new prospects. The company has been constructed so we can move like lightening on quotations and deliveries, even on the most hectic days.


 

 

Dwight Cox

Dwight Cox

Head Cartographer & New Technology

Dwight has a unique skill as an escape artist who doesn’t just think outside the box but claims to have burned that !@#$% thing a long time ago. (Boxes are for cats, he prefers dogs) He is our problem solver and refuses to see limitations, only challenges. Secretly thinks a zombie apocalypse is just an opportunity to improve our character through adversity.

Dwight celebrated his 20th year as part of the family in November 2015. And he has forever changed our corporate culture and its presentation to the world: which is who we are. His specialties are GIS, map design, satellite imagery interpretation, and the art of digital shaded relief.

He and his wife are also involved in dog rescues and foster beagles. They especially enjoy using GPS and billion dollar satellites just to find tupperware in the woods, i.e. Geocaching.


 

 

Christina Silva

Christina Silva

Head Graphic Designer & Artistic Development

Christina says she was born with a crayon in her hand. We believe her because she can barely communicate without a pen, pencil or stylus in her hand, and something to draw upon.

Christina brings not only her artistic talents, but also hands-on experience with the large-format print industry, transforming vector files to a prominent place on a client’s wall. Her specialty is the maps that lean more heavily towards art, than science.

Her favorite quote accurately reflects her passion for life and living. When Winston Churchill was asked to cut arts funding in favor of the war effort, he replied, “Then what are we fighting for?”

Since turning 18, Christina has marked every major event in her life with a skydive. The fourth dive was on June 6th, which she did with her fiancée—they were married the next day.

 


 

ABOUT OUR LOGO

For years we endured logos utilizing a creative font for “Creative” and a forceful font for “Force.” After Jolan purchased a ship’s figurehead for her husband’s birthday in 2000, “Hannah” was born. Hannah inspired us to create a logo that embodied a terrestrial “creative force.” By all measures—Hannah derails the logical use of a logo, but we love her. She may soon be animated and have a few unkind things to say about map geeks and how uncomfortable it is being affixed to the front of a ship without a jacket. (Here is a link to the full-resolution original art we created LINK TO HANNAH.)

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