A Good Map reveals WHO you are as it guides them to WHERE you are. Maps are multi-dimensional communication tools.

In the cartographic lexicon: a locator map orients a user who has never been to a geographic area, or helps a user who has been to the area discern an exact location or route.

We are increasingly using landmark symbols, even photos, to intuitively accomplish both objectives. If you’re located next to the huge, ugly pumpkin-colored building—let’s put that in a text bubble on the map.