Articles & Links
Thursday, January 14, 2010
Convert Your Prospects Into Clients With Maps
by Jolan Falk
Maps are a powerful opportunity to paint the world exactly as you want it to be seen. Prior to a prospect making a decision regarding a product or service, the company who paints the most rewarding experience converts a prospect to a client. Google, MapQuest, Yahoo! and Bing all deliver transportable maps to your web site. These automated maps are irreplaceable for point-to-point directions, but should only be utilized for this purpose. A worthy map reveals who you are as it shows where you are. Allowing Google to “paint” your world is like printing your competitor’s phone numbers in your marketing materials.
Whether printed or online, the first visual communication of your location(s) should be a map that evidences you are located in the ultimate location doing what you do better than your competitors. This is accomplished through visual congruency, which means the map magnifies your branding efforts. This customized map can then have a hotlink below stating, “Click Here For Detailed Directions.” When the link is clicked, it is only after the prospect has at some level decided to take another step in YOUR direction.
Allow us to paint a world that’s exactly what your prospect needs to see to choose you instead of your competitors. The Internet has magnified a global fact: First Impressions Are Everything. If WHERE you are is important to your customers, please give me a call and I will promptly provide a quotation.
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